Mara Hoffman, a New York based fashion designer, graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London before launching her eponymous ready-to-wear collection in 2000. Born in Buffalo, New York, the former dancer got her big break when Sex and the City stylist Patricia Field stopped her on the street of New York City to complement her outfit. Field picked up Hoffman’s samples and sold them in her shop, House of Field. Not long after, a loyal client base was formed.
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The Mara Hoffman line, evolved from her early work featuring hand-dyed silhouettes to her current collection, which concentrates heavily on original prints and encompasses everything from dresses, leggings and blouses to cashmere coats, knit sweaters and scarves. Hoffman recurrently draws inspiration from nature and fantasy, often finding creativity from her own travels around the world. Her Ready-to-Wear collections have been shown for many years on the runway during New York Fashion Week. In 2008, Mara Hoffman launched her first Swim collection, which was debuted as part of her Spring/Summer 2009 runway show during New York Fashion Week. Her Swim collection includes playful bikinis, sexy one-pieces, dashiki cover-ups, beach bags and casual dresses, all in Hoffman’s signature prints and bold colors. For the past 2 years, Hoffman has shown her Swim collection on the runway in Miami during Mercedes-Benz Fashion Week Swim. Hoffman’s colorful designs have garnered recognition among celebrities such as Katy Perry, Halle Berry, Megan Fox, Rihanna, Jennifer Lopez, Drew Barrymore, Lauren Conrad and Eva Longoria Parker. Mara Hoffman is currently available through top retailers worldwide.